Some historical stuff about Pampers

[Linus]

I found this article about the branding of procter&gamble diapers in the last 30 years, how they introduced Pampers and Luvs, and what kind of problems arose from creating those two brands.

I found it quite interesting to read.
http://www.fastcompany.com/3005640/w...ed-diaper-wars

[Grinsekatze]

Since you are talking about the branding of P&G, this might be quite interesting 30 years of videos advertising pampers

[Jona Windeltiger]

A better product fulfilled an unmet consumer need, delivered a better user experience

An iDiaper. So to say


Thanks a lot for sharing
Quite interesting...

I think there are fotos of me as a small kid with as well Luvs and Pampers packing.


PS: Windelpackung: Ist packing da richtig? Habe ich mich immer schon gefragt...

[Linus]

Original von Jona Windeltiger

PS: Windelpackung: Ist packing da richtig? Habe ich mich immer schon gefragt...

I am not sure, but I have never heard of the expression. I would rather use the word "wrapping".
"Photos of me nicely wrapped into both, Luvs and Pampers."
If this is proper english, i am not sure,

[Jona Windeltiger]

*hihi* What I meant is "Windelpaket" or "Windelpackung". So what you can buy at a store and not what you can put your kid into at a changing table

*my mistake*

[Linus]

your parents took photos with you and a pack of nappies?
..... whatever,....

In this case, I guess pack is the right word, or Box,
or if you want specifically refer to it as a branded box, you might also say packaging,

[Jona Windeltiger]

Common... They are somewhere in the picture^^
May be already used for something else. It still was the time of cardboard diaper boxes^^

But thanx!